Female young entrepreneur Alexandra Auger, 26, leads Kent manufacturing company Juice Executive to top £1m in sales, and into profitability for 2017.
An already award winning entrepreneur Alexandra Auger (26) has managed to achieve in just 3 years what 96% of businesses will never do – breaking through the £1million turnover threshold. The cold pressed juice company shows no sign of its double digit growth slowing down, and will be closing its third financial year posting a profit.
Passing the £1m turnover mark is often recognised as one of the largest hurdles for small businesses, and only 4% of businesses will ever actually pass the threshold. With start up business failure rates notoriously high, Juice Executive has double the reason to celebrate this month having not only survived, but become profitable.
Alexandra set up Juice Executive in her parents garage in 2014 having seen a gap in the market for freshly made cold pressed vegetable juices. The company scaled quickly and invested in a purpose built production facility which has facilitated the companies growth over the last 3 years. With 20 permanent staff on site, with an average age of just 28 this is a company with a fresh, energetic approach to manufacturing which is being reflected in stellar results. Alexandra said ‘We are certainly not your average manufacturing company, we have a young, 78% female team. We have 95% staff retention rates, which we have achieved through offering flexible contracts for parents, providing free lunches for all staff on site, and including everyone in our vision and goals for the company as a whole’.
2017 has been a tough year for the cold pressed juice industry, with many companies established in the last few years folding due to the highly competitive environment. Juice Executive has maintained its focus on manufacturing niche, high quality and organic cold pressed products appealing to the vegan, organic and dairy free trends which are strong in the UK FMCG market. The company acquired luxury organic juice brand Radiance Cleanse in March 2017 which Alexandra notes was a key strategic objective for the business, and has solidified their position in the ultra premium end of the market.
The company is a 5000 square feet SALSA and Soil Association accredited site and has received investment this year from the Manufacturing Growth Programme to help improve efficiency and productivity. Alexandra said ‘next year we’re hoping to continue to invest in automated processes which can help improve our productivity, without making any compromise on our product quality. We are very much a product led business, and clearly understand where we can add value – which is on making the very best fresh, premium products available to London and wider afield.’