Spring is the time of rebirth and Fudge Kitchen has gone all out. Marking their 35th birthday, the award-winning confectioner is unveiling a fabulous, £100k brand makeover in March, which includes a complete redesign and refit of the seven Fudge Kitchen shops, new eco-friendly bags and a shiny new website to follow.
Says MD Sian Holt, “Our last rebrand was about communicating that fudge can be just as premium as chocolate – establishing a market niche. Having successfully positioned our product and educated our customers, we can now celebrate the big, individual personality of the Fudge Kitchen brand. The result is bright, contemporary, quirky, upbeat and FK-unique.“