The Juice Executive, Kent launches its purpose built, cold pressed vegetable juicing plant this week. The cold pressed juice industry is a rapidly growing market in the UK, with trends replicating patterns seen in the US and Australia. Alongside growing concerns over the high natural sugar content in fruit juice, vegetable juice is fast growing a reputation as a healthier choice.
With juices including the ‘Ultimate Green’, a cold pressed blend of wheatgrass, spinach, cucumber, celery, pear, parsley & lemon, The Juice Executive offers a truly fresh, healthy & delicious way to up your vegetable intake. Other vegetable juice based products currently on the supermarket shelves have all either undergone flash pasteurisation or HPP (High Pressure Processing) to extend their shelf life, something which The Juice Executive does not compromise on.
There has been an explosion of start-up cold pressed juice companies over the past 18 months in the UK. Many however operate on an artisan scale, with minimal production facilities contributing to a high market price. The Juice Executive has taken cold pressed juice processing to a commercial level, with an enviable capacity but no compromise on freshness or quality. The short shelf life of cold pressed juice (3-4 days) means that a state of the art facility must have the ability to source, press, package and distribute volume on a daily basis. The Juice Executive hopes to challenge more traditional distribution methods, and bring cold pressed juices direct to the consumer without the need for HPP. The company operates their own brand of juices available online and through selected stockists (250ml from £3.90). As a manufacturer, The Juice Executive also offers white label products to higher volume customers. For all trade enquiries please email firstname.lastname@example.org.
Managing Director – The Juice Executive