Good Food Growth Kent – Stepping Stones to attracting new Customers.
We are holding a free Training Workshop for Kent producers: ‘Stepping Stones to Attracting New Customers’
10am-1.30pm on Tuesday 29th October at The Fruit Rooms, The Packhouse, Seven Mile Lane, Mereworth, Maidstone, ME18 5NE.
This workshop is a prelude to a local produce ‘Meet the Buyer’ event for Kent producers being planned for early next year and will ensure you are well prepared for this event.
The workshop will include:
Kerry Kyriacou from KK Consulting will cover: Pricing your products to allow growth of the business; understanding ALL your costs; price versus brand, making sure you are competitive, ensuring you are profitable when factoring in wholesale and retail margins; and understanding margins and mark ups.
Getting Products Listed
Susannah Hewett, proprietor of Eggs to Apples, a very successful independent Farm Shop will cover the nuts and bolts of supplying your products to a retailer, including: Approaching a retailer; presenting your products to the buyer; clear pricing; negotiating the price to buy/sell; agreeing terms; supporting your products once they are listed; and building a good, long-term relationship with the retailer.
Low Cost Marketing
Paula Seager, MD of Natural PR, will cover: Choosing the right market for you; telling your story, presenting your products with marketing, making the most of PR and social media.
Please register ASAP to reserve your FREE place (places are limited) at: https://www.surveymonkey.co.uk/r/GFGKentTraining
A light lunch will be provided with half an hour of networking at the end of the session.
Thank you to those of you who participated in our previous event in July and the survey which has helped shape this event.
Good Food Growth Kent is funded by South East Local Enterprise Partnership with support from Produced in Kent, organised by Natural Partnerships CIC.