LEARN AT LUNCH: Brand Identity Basics

Before you dive into Canva, email marketing or social media templates, it’s worth stepping back and asking one important question:
Does your brand actually look and feel consistent everywhere it shows up?

This beginner-friendly Learn at Lunch is designed to help you understand what brand identity really means – beyond just having a logo – and how to apply it confidently across your marketing, packaging and communications.

We’ll cover:

• What makes up a brand identity (and what doesn’t)
• Why consistency matters more than perfection
• How to pull colours, fonts and imagery from your existing website or logo
• Creating a simple, practical “brand kit” you can use in Canva and email tools
• Common branding mistakes that make businesses look muddled
• When DIY is fine – and when it’s time to bring in a professional designer

This session isn’t about turning you into a designer. It’s about giving you the confidence to use what you already have properly – and to recognise when expert help will save you time, money and stress.

Perfect for:
Food, drink and craft businesses, producers, growers and small brands who want their marketing to look more joined-up and professional – without overcomplicating things.

📍 30-minute session plus Q&A
📍 Beginner-friendly – no design experience needed
📍 Practical tips you can apply immediately