MEET THE EXPERTS: Cracking the Code of Retail

Cracking the Code of Retail – Insider Insights with James Finn

Whether you're already supplying to retailers or just starting to explore the opportunity, this session is designed to give you the practical knowledge and insight you need to succeed.

Join retail expert James Finn, who brings 18 years of hands-on industry experience, as he shares the inside track on what it really takes to get your product on the shelf, and keep it there.

Part 1: Navigating the Retail Journey

James will guide you through the key stages of preparing for retail, including:

• What makes a product retail-ready - when you're not there to sell it
• Supplier expectations and what buyers are really looking for
• Retail timelines - why planning ahead matters
• Cracking the ‘science of the shelf’
• Real-world case studies - success stories and lessons learned

Part 2: Breakout Session

Next, you will break into small groups with James and look at real life examples tailored to your product areas. Discover how and why products are placed where they are, and what retailers consider when laying out their shelves - from local convenience stores to national supermarkets.

Please note: Places for the breakout groups are limited, so early booking is advised!

Timings:

9.30am – Arrival, Tea & Coffee
9.45am – Presentation + Q&A
10.45am – Refreshments
11.00am – Breakout session (in small groups)
12.00pm – Close

Please note: This session is educational and not a pitch opportunity. Attendance does not guarantee a listing with Sainsbury’s.

About James
James has been in the grocery retail industry for over 18 years, working in various roles centred on building the right customer proposition through ranging and pricing. He has had the opportunity to work across several different channels, from Supermarkets to Convenience stores, and has a genuine passion for local customers and tailoring store offerings based on locational drivers. Most recently, he has been part of the regional team, navigating the challenges of the post-Brexit world and selecting a range for Northern Ireland stores that comply with new laws. Throughout his career, he has had the privilege of working with many small suppliers, supporting them in getting their products on shelves and building their presence in some of the most challenging environments.

Location

Sainsburys Bybrook, TN24 8YN