Fudge Kitchen launch their new ‘London Slider’ range

A celebration of Britishness for the travel, tourism and hospitality sectors …

 Fudge Kitchen launch their new ‘London Slider’ range at ISM 2020: four lines of handmade fudge bearing iconic symbols of one of the world’s greatest cities …

 … and showcase their Union Flag packaged range of gift fudge and an extensive Christmas 2020 range of brittles, fudges and caramels …

 All at Stand K40 4.2, ISM, Koelnswald, Cologne

2nd – 5th February 2020


ISM is one of the most important international trade shows in the Sweets and Snacks industry calendar.

“2020 will be Fudge Kitchen’s sixth ISM,” explains Fudge Kitchen MD, Sian Holt, “which is a testament to how important the show is to us. Over the years, it has given us quality leads for UK and international buyers that have significantly helped growth; and has developed our distribution networks across Europe and as far as Canada.”

 “As we are a very person-based company,” she continues, “ISM importantly allows us to personally reconnect with our existing customers, introducing them to our products, ranges and new packaging; and helping them to hone their listings for 2020 – with Christmas always a key planning focus. And because Fudge Kitchen is defined by innovation, it is also the place for launching our new products and an indispensable window on global confectionery trends and new ingredients. I am looking forward to scouting for interesting new products, developing themes and inspiration to take back to our busy development kitchen in Kent.”

Fudge Kitchen will again be there in February, then, appropriately overlooked by the GREAT of Great Britain, where they will be showcasing their own celebration of Britishness, including a range of four fudge selections emblazoned with the Union flag, and their 2020 NPD, the London Slider range, launching at the show.

Says Rupert Allinson, FK’s Key Accounts Manager, “We are very excited about unveiling our new London Sliders at ISM. The packaging celebrates three much loved icons of our capital – Big Ben, the classic red Telephone Box and, of course, the London bus – alongside a fourth generic “I Love London’ line; making it the perfect, premium gift product for London based or focused brands, particularly in the tourist, hospitality and travel sectors. From gift shop souvenirs to hotel loyalty rewards to impulse treats in the city’s finest stores to corporate gifts for London brands. These are six handmade squares of premium vanilla fudge that speak of the history of the city and are made less than 60 miles away in Kent, the Garden of England.“

 NEW London Sliders …

Six generous squares of vanilla fudge, handmade in small 10kg batches using all-natural ingredients by an artisan team in Fudge Kitchen’s Kent production facility and each individually hand decorated. Each lined up in a bronzed sliding tray with a choice of four London themed sleeves featuring the Union flag and icons of the capital: Big Ben, the great London Bus, a classic red Telephone Box or an ‘I Love London’ message.

Weight:                        125g

RRP:                            £6

Availability:                 www.fudgekitchen.co.uk and selected stockists from January 2020

The Union Flag collection …
Proudly flying the flag for Britishness, the Union flag range comes in four sizes, to cover off every fudge eventuality: from individually boxed single Fudge Treats, perfect for pillow turndowns or loyalty gifts, to nine and six piece gift selections, to a whopping 24 piece showcase of award-winning flavours. All come with the FK guarantee of all-natural ingredients, handmade in small batches and hand decorated in the FK Kentish production facility.

Availability: www.fudgekitchen.co.uk and selected stockists

Best of British selection … A nine-piece celebration of some of the recipes that put the Great in front of Britain. Make way for Cherry Bakewell, Apple Crumble, Clotted Cream, Traditional Vanilla, Chocolate Fruit & Nut, Stem Ginger, White Chocolate & Raspberry and Great Taste Award Winners Double Trouble Chocolate and Butterscotch. Weight:  195g  |  RRP:    £10

British Signature selection … Amongst the 12 featured flavours doubled up within, are five prestigious Great Taste Award winners: Sea Salted Caramel, Double Trouble Chocolate, Peanut Butter, Butterscotch and Sticky Toffee Pudding. They are joined by Traditional Vanilla, Enrobed Dark Chocolate with Rock Salt, Café Mocha, Stem Ginger, Chocolate Fruit & Nut, Cherry Bakewell and White Chocolate & Raspberry; completing a comprehensive masterclass in artisan fudge-making.  Weight:  525g |  RRP:     £25

Traditional Fudge Slider … Six squares of handmade, vanilla fudge each bearing a golden FK swirl logo, while lined up in an elegant sliding tray, to supply a handmade hit of luxury to everything from corporate gifts to gift shop treats.  Weight:  125g  |  RRP: £6

Christmas 2020 …

2019 saw a radical redesign across the Fudge Kitchen Christmas range, with a gorgeous gilt and red seasonal livery, bringing uniformity, sumptuous shop display opportunities and a message of luxury across an annually expanding range of products. Last year welcomed …

  • Fudge Crackers … ingeniously packaged to release three seasonal squares of premium fudge with one pull, and perfect for stockings or Christmas table favours.
  • Christmas Sharer fudge selection … a 24 piece seasonal selection in a beautiful, luxury gift box, inside which everything from Mince Pies, Christmas Pudding, Chocolate Orange and Stollen have been uncannily recreated in handmade, creamy fudge.
  • Tuck Box Trio … three packs of crumbly fudge, nut brittle and chocolate caramels, all celebrating the flavour du jour, speculoos, and cleverly packaged as a triptych of treats.
  • Speculoos Nut Brittle … the sweet snap of hand stretched brittle, combined with the salty crunch of mixed nuts underpinned by the warming spice of authentic Dutch speculoos. Christmas in a mouthful.

Find the full Christmas range at ISM’s Stand K40 4.2 and maybe probe the team for some clues about Fudge Kitchen’s exciting NPD plans for Christmas 2020. Here’s one to keep you going …

NEW for Christmas 2020: Spiced Caramels … launching at ISM and joining a five strong range of chocolate-coated caramels, comes a Christmas line packed with festive flavours. Creamy caramel, each batch hand worked on marble counters for 15 minutes, is flavoured with speculoos, perfectly balanced for cinnamon, nutmeg, anise and cloves and sealed in an ingenious, telescopic luxury box.

Weight:  125g  |  RRP:  £8  |  Available:   Christmas 2020

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