David Edwards

How do we find out what the public really wants?

The FFCC’s National Conversation about Food projects aims to do just that.

David has a distinguished career working with farmers, policy makers and stakeholders to advance food systems transformation both in the UK and internationally.

He joined FFCC in January from WWF-UK where, since 2018, he has been Director of Food Strategy, also serving on WWF International's Food Practice Leadership team

Prior to WWF, David spent ten years working with HRH the Prince of Wales, latterly as Assistant Director of HRH's International Sustainability Unit, focussed on advancing sustainable agriculture and urban food policy - including helping to set up the Milan Urban Food Policy Pact in 2015.

Before studying for his Masters in the Practice of Sustainable Development and working as a development consultant in Liberia, Kenya and Malawi, David's early career was spent providing market insight to major food and drinks brands in the UK as key account manager for Kantar.

David is a proud Trustee of both The Food Foundation and SUSTAIN He lives in Dorking with his wife Elizabeth and two boys, and can usually be found either tending his vegetable patch, or cycling up and down the Surrey Hills.

We all need to be talking about food and the future because. . .

“Food sits at the centre of key challenges that we simply cannot afford to ignore – from diet related ill health to the climate and nature crisis, from inequality and food poverty to the vibrancy of our communities and culture. The way we grow, make, and eat food has to change - yet as consumers, peoples’ power to ensure these issues are addressed is heavily constrained. A genuine conversation that includes farmers, businesses, citizens and government is now urgently required to shape markets towards the sustainable and fair food future that we need.”