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Tessa Stuart

Managing Director, Asset Research

Customer trends: the Holy Grail?

The food industry is defined by customer trends. But who and what drives these trends? Do they have any bearing on ‘real life’? Does following them guarantee business success?

Tessa is a highly experienced point of purchase shopper researcher, interviewing hundreds of food shoppers a year right there as they are buying in supermarkets.

She works with global brands like Unilever and challenger brands like Oatly, Rude Health, Pip & Nut and others to test their products with shoppers for stand-out and appeal on the supermarket shelves.

Tessa also offers affordable branding messaging power hours for food and drink start-ups.

She has two best-selling food business books, Packed: The Food Entrepreneur’s Guide, and Flying Off The Shelves, both on Amazon.

She is a frequent speaker at Enterprise Nation, Bread & Jam food business bootcamps and annual festival, and an industry expert at Food & Drink Wales Welsh Government events.