Happy New Year from the Switchers

Let’s get 2019 off to a Big Bang and review our Packaging Needs and save you Money and reduce waste are you looking for creative solutions?

We pride ourselves with looking at alternative solutions in the appropriate form.
We work closely with everyone to look at their needs – but also understanding that ‘Brand Image’ is essential to any product. We endeavour to balance innovative ideas with practical design essential for both transportation and fulfilment, but the ‘wow’ factor is paramount to support the Brand.

Our goal when working with individuals or businesses is to create a novel solution, within a sustainable environment and looking at reducing your costs. We have our own inhouse design team and CAD facilities to support the process, which we hope to make fun and inspiring! We can either support you remotely or you are very welcome to come to our design centre and work actively with us (by appointment).

We like to think about the brand and the associated product, we ask questions as if we are the consumer – Why did you buy this brand?
Now that you’re thinking about it, odds are, you may have bought it because it was interesting. Yes, you may have needed the product, but did you need that specific brand?
Was it the one with the sleek, expensive looking packaging? Was there an environmental desire to have the correct box i.e. cardboard?
Packaging has a purpose, it supports and enhances the brand. Packaging, when done correctly and creatively, is ultimately what sells a product. It draws attention, sends a message, and makes consumers feel a certain way.

How can we help you look at your packaging differently to enhance your Brand?
• Correct use of design
• Use all available space (avoid unnecessary packaging)
• Do not be afraid of simplicity – simple can be stunning and feel right
• Think about the consumer experience
• It must compliment the product
• Be ‘playful’
• Be ‘Bold’ – break the mould
• Consider the process (fulfilment)
• Be stylish
• Don’t put limits, are boundaries in the way
• Tell your story, what are your roots how does this shine through
• Consider the interior, does this not only look good but protects your product?
• Does your product can speak?
• Do you need to give a ‘sneak peek’ (window)?

Always good to talk ….

Tel: 01580 236128

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