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Chapel Down Champagne Day Karen and Jess Burgess 1 Large

27th October 2023

Chapel Down gives an English twist to 'Champagne Day' welcoming European travellers to London with a glass of English Sparkling Wine

The campaign is part of its ongoing mission to change the way the world sees English sparkling wine, by challenging perceptions on its quality and taste versus champagne.

October 2023 – Offering ‘A fresher way to celebrate Champagne Day 2023’, leading English wine brand Chapel Down will be serving hundreds of complimentary glasses of its award-winning English sparkling wine to arrivals at London St. Pancras station on Friday 27th October.

The leading English sparkling wine brand has also partnered with the prestigious Searcys Champagne Bar and Brasserie, located on the Grand Terrace of St Pancras International, to extend the opportunity to enjoy a free glass of Chapel Down over the weekend.

The campaign is part of Chapel Down’s ongoing mission to change the way the world sees English sparkling wine and challenge perceptions of quality and taste versus champagne.

It follows on from the brand’s success with its much acclaimed ‘Chapelle en Bas’ blind taste test earlier in the year, which saw 60% of consumers sampled in the Champagne region of France prefer Chapel Down to a leading champagne house.

Chapel Down will be serving complimentary glasses of its best-selling Brut to travellers arriving at London St. Pancras on Friday morning, as sparkling wine drinkers across the world celebrate ‘Champagne Day’ in unique and interesting ways.


The brand is then extending its celebrations into the weekend by partnering with Searcys at St Pancras – Europe’s longest Champagne Bar – to give away a further 200 glasses of Chapel Down sparkling wine (100 glasses on Saturday 28th and 100 glasses on Sunday 29th October). Plus, for the first time, Searcys will also be featuring an English sparkling wine (Chapel Down Brut) as part of its popular ‘Limitless Brunch’ offering on one day only - the Sunday, 29th October. Book online here: https://www.sevenrooms.com/experiences/stpancrasbrasserieandchampagnebar/sunday-jazz-feast-with-chapel-down--9738750429

Chapel Down Chief Marketing Officer, Liam Newton, said: “Champagne Day is a wonderful opportunity to celebrate one of the finest styles of wine in the world and, here at Chapel Down, we were keen to mark the day in England with an English twist! Our sparkling wines are made using the same method as champagne, from fruit grown on near identical chalk soil, so it seemed apt to be celebrating the day here in England too!

“Furthermore, we are honoured to be partnering with Searcys, one of the most recognisable names in British hospitality, to bring Chapel Down to a new audience of sparkling wine drinkers this weekend.”

Vineyard in sun

The Chapel Down Winery

Chapel Down are England’s leading winemaker with a mission to change the way the world thinks about English wine.