‘Every little helps’ as Nim’s signs major Tesco deal

Nim’s Fruit & Veg Crisps has capped a major year of expansion by sealing its largest ever listing with a UK supermarket.

The company, which produces air dried fruit and vegetable crisps, will now be stocked by Tesco, a deal that comes hot on the heels of agreements with Co-Op and online specialist Ocado.

More than 1500 stores nationwide will sell apple, pear and beetroot & parsnip varieties, which are made exclusively from fruit and vegetables sourced from the UK. These will be sold across both the ‘Express’ and Main Estates stores in England, North Ireland, Scotland and Wales.

“This is a fantastic way to finish a significant twelve months that has been filled with major breakthroughs,” explained Nimisha Raja, Founder of Nim’s Fruit Crisps.

“We have been in discussions with Tesco for some time about selling our great tasting, healthy snacks on their shelves. The hard work has been worth it and I’m delighted to announce we’ll be in stores from February 5th.”

She went on to add: “The deal has the potential to transform our business, with initial projections that sales could hit over 18,000 per week. This will require a significant ramping up of activity at our factory in Kent and the recruitment of three more people.

“February 21st will also be a big day for us, as this is when Tesco will kick-start a special promotion across nearly 500 stores, where Tesco customers will be able to buy two packs for just £1.50.

“Our products are going to be stocked in the fresh produce section. With each pack licensed by the department of health as 1 of your 5 a Day, this is a convenient way for consumer buying the next best thing to fresh fruit

Nim’s first involvement with Tesco started as part of the supermarket’s crowdfunding platform BackIt, which was set up to support independent food producers to grow and bring new products to market.

The Sittingbourne firm remains the largest ever raise on there, successfully securing in excess of £22,000. This went towards finalising specialist children packaging, attending a number of consumer and trade shows and kick-starting a high profile PR and marketing campaign.

Joanna Batty, Assistant Buyer for Produce at Tesco, added her support: Quote to go here

Nim’s Fruit and Vegetable Crisps, as well as being Vegan, Kosher and Halal certified are fat, gluten and dairy free. They are manufactured at its bespoke facility in Sittingbourne where it is capable of producing over 12 million packs of crisps a year.

Following a recent audit, its factory has been awarded ‘Grade A’ status by BRC, a leading brand and consumer protection organisation.

For further information, please visit www.nimsfruitcrisps.com or follow @nimsfruitcrisps on twitter.