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Bear Island has partnered with The Turner Twins for its new Born to Roam campaign

1st February 2022

Get Out and Explore With Bear Island's New Born To Roam Campaign

Bear Island is inviting drinkers to discover their wild side with its new Born to Roam campaign.

The multi award-winning beer range was launched in 2017 by independent Kent brewer Shepherd Neame, combining native British hops with hops imported from the US to create beers with bold and contemporary taste profiles. It comprises Bear Island East Coast Pale Ale (4.8% ABV), Triple Hopped Lager (4.6% ABV) and Noughty Bear 0.5% IPA, which are distinctive in both flavour and design, with the bright colour palette reflecting their hop-forward profile.

In keeping with its adventurous personality, Bear Island has now teamed up with British explorers The Turner Twins to inspire the discovery of new experiences.

The Turner Twins, Ross and Hugo, are professional adventurers who have pioneered a series of world-first expeditions, using technology to help fans learn more about the planet. Motivated by near-catastrophe in 2007 when Hugo broke his neck while diving, The Turner Twins were propelled into the world of adventure and have explored some of the most extreme areas of the world together.

The new Born to Roam campaign sees Ross and Hugo offering top adventuring tips and advice, along with behind-the-scenes access to their adrenaline-fuelled world through a series of films, stories and events. These will be shared on Bear Island’s Instagram channel @bearislandbrews from today (February 1).

To support the campaign, Bear Island is giving its followers the opportunity to win hundreds of limited edition prizes on its social channels. One lucky winner will receive a luxury one night glamping stay for six people in Bear Lodge at Kent safari destination Port Lympne, home to more than 900 rare and endangered animals. The luxurious hilltop retreat boasts spectacular views of the 600 acre reserve and overlooks Kent’s only spectacled bear habitat. The prize also includes a group safari, £500 spending money and year’s supply of Bear Island beer to share.

Bear Island’s Marketing Manager Louise Buet said: “We are really looking forward to launching our new partnership with The Turner Twins, which we hope will bring out the adventurous personality of Bear Island. We want to inspire our audience to discover the exciting flavours of our Bear Island range and enjoy new experiences.”

Ross said: “We were thrilled to be approached by Bear Island to team up on this new campaign. After the challenges of the past couple of years it is more important than ever for people to get outside and reconnect and we cannot wait to inspire people to roam and explore the world with Bear Island.”

For more information visit www.bearislandbrews.co.uk

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Shepherd Neame Ltd

The fifth-generation independent family business produces Kentish ales of such renown that they are afforded Protected Geographical Indication from the EU.