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Sharp Minds team at 10 year celebration

15th February 2023

Kent marketing & PR agency recognised amongst global leaders at prestigious international awards

Kent marketing and PR agency, Sharp Minds Communications, is a finalist at the highly regarded SABRE Awards EMEA 2023, the world's biggest PR awards programme, dedicated to celebrating the best PR work from across the globe.

Up against more than 2,000 entries from some of the most prestigious PR agencies from across 60 countries, Sharp Minds Communications has been shortlisted in the Chemicals & Industrials category of the SABRE Awards EMEA (Europe, the Middle East and Africa).

A small, independent marketing and PR agency based in Southborough, Tunbridge Wells, Sharp Minds has been recognised for its work researching, creating, designing and distributing a world-first report on package theft and loss, The Penn Elcom Global Parcel Theft Report 2022, on behalf of Hastings client, Penn Elcom – a globally recognised British steel manufacturer.

The campaign generated over 82 pieces of key news coverage across four countries, including The Telegraph, Independent, Mail on Sunday, Daily Mail, Good Housekeeping and The Wall Street Journal, reaching a global audience of over 230+ million and catapulting Penn Elcom into the international spotlight as a leading expert in secure parcel solutions.

Siobhan Stirling, founder and Managing Director of Sharp Minds Communications, said: “We’re incredibly proud of the results we achieved for our client – and for this to be recognised for an international PR award is amazing!

“By utilising the range of skills that we have in our team to devise and implement an intelligent, multi-faceted PR strategy, we have proved that it’s possible for a small, local agency to compete on the same scale as some of the world’s largest brands – that likely had the budgets to match. To be considered on the same playing field is phenomenal.

“It’s an honour for us to have made the final selection and we look forward to finding out whether we have won at the black-tie ceremony in Frankfurt, in March.”

Despite only having a modest team of nine people, as a SABRE Awards EMEA finalist Sharp Minds finds itself amongst some of the world’s leading PR agencies and brands – such as Virgin Atlantic, Unilever, Samsung, Lego, Heineken, Adidas and Mastercard – demonstrating their expertise and resourcefulness as a much smaller contender.

Mark Foxwell, Sharp Minds Communications’ Head of PR, added: “We are delighted to have been recognised as a finalist for our creativity in these prestigious awards, standing out against some heavyweight campaigns.

“Our campaign was powerful in showcasing our innovative thought leadership solutions on a global scale and has earned attention across EMEA.

“Winning a Sabre Award is incredibly difficult, with entries from across 60 countries. We are incredibly proud, as a team, of getting this far and to win would be the icing on the cake.”

Sharp Minds Communications celebrated its 10-year anniversary in April 2022, marking a decade of helping businesses to grow, locally and nationally – and now globally.

The SABRE Awards EMEA 2023 are being held on 23rd March 2023 at Gesellschaftshaus Palmengarten in Frankfurt, Germany. For more information, click here.