13th January 2026
Practical, hard-won advice for people running real businesses — not theory, hype or hustle culture
Our former Executive Chair has just released a book called How To Run A Business In Sensible Shoes, for anyone who is a founder or heading up their own business. It’s already the Number 1 Best Seller in the Amazon Self Employment category! This is how Susie describes the contents:
"This business book is not written:
• by a 32-year-old influencer with very white teeth who reckons they're a business guru
• or by an academic in a cardigan who’s read a lot of theory but never actually built a successful business
• or by someone who has Alan Sugar and Donald Trump as their role models
It’s written by a 63-year-old woman in sensible shoes and an elasticated waistband who’s been there, done it - and done it very successfully. Think Erin Brockovich meets Fleabag but with invoices.
How to Run a Business in Sensible Shoes. Practical advice for normal people running actual real businesses."
Here’s a link for anyone who might want to buy it.
This website uses cookies to improve your experience.
If you continue using the website, we’ll assume you’re ok with this.
