New plum variety with 'Wow Factor' Malling™ Elizabeth set to boost early production

The Victoria-like fruit, which are firm yet both sweet and juicy, has been launched by Malling™ Fruits, the marketing brand for NIAB’s fruit varieties from its site at East Malling, together with leading UK top fruit propagator FP Matthews.

The variety is named Malling™ Elizabeth to honour the Platinum Jubilee of HM Queen Elizabeth II.

NIAB’s Business Development Manager Will Roberts said: “Malling™ Elizabeth has been trialled at NIAB’s Plum Demonstration Centre at East Malling and across grower sites in the UK since 2015, where it has proven to be a consistent cropper. Malling™ Elizabeth has proven popular with everyone who has viewed and tasted the variety, and includes that essential ‘wow factor’ that Victoria-like plums can produce. We are confident that it will become the variety of choice for the early-season market.”

Initial stocks of Malling™ Elizabeth are available via FP Matthews, although supply is limited during the first phase of the variety’s release.