24th November 2020
1. Why is Indigo keen to work with Pink in particular?
Produced in Kent is an organisation we have been aware of as an organisation and individuals for many years. It’s familiar stamp on local produce and businesses has always given us a sense of local approval and support, when making a purchase and a reminder that we are helping local organisations.
Both Paul and I have grown up, been educated and worked in Kent most of our lives, and with Indigo we never forget our roots. As our business grows, we want to do all we can to support local trade and play a positive part in the county we love. So, to have the opportunity to be a part of and work with PinK is an honour and feels like a seal of approval within the local community.
2. Pink members are currently faced with many challenges: no physical events to meet customers and buyers, lost B2B trade, a second national lockdown, a potential hard Brexit – how important is good videography in this volatile economic climate?
In the current volatile climate film for business and communication using technology is more important than ever. With restrictions on how we meet and talk, we need to get creative with how we communicate and present the human side of business. Face to face still matters and people buy people, so telling your story via video is one of, if not the most powerful tool you have.
Everyone is now doing it with their laptops and phones via the available technology that has been so crucial during lock down. But the market is saturated with user generated content and the all too familiar working from home setup. Social media is overwhelmed with individuals and businesses uploading phone footage.
So now is the time to stand out from the crowd and cut through the noise with professionally produced film or animation. Spending a little time and investment in gathering content that has a more premium production will get your story seen and heard over all the rest.
Professional film, animation and photography for business has longevity which is a big win in the current throw away media driven environment.
3. What positives have come out of the Covid crisis that you feel our members, with your support, can build on going forward?
Businesses and organisations have been quite resourceful during lockdown, but Indigo can really unlock further potential with businesses pro-activity and help them be truly innovative with their resources and ideas.
Indigo have assisted large companies like IMI and Amberjack identify ways of working and communication using what you have to hand. For example, we helped them identify current assets and content they have, if it’s video re-edit it, if it’s photography change it up… add graphics, or use
staff stories to refresh your communication whilst marketing budgets are tight and you can’t get out and about.
We can help an organisation overcome challenges under lockdown so they can still communicate, promote and recruit.
Also during the COVID-19 crisis and the acceptance of working from home, generally there has been less pressure for a traditional structured day to day… so there has been more time to consume content at people’s leisure. So it is a captive audience, an opportunity to grab someone’s attention and tell your story. We can create a direct line to potential customers via video and animation.
There has been a general coming together and move to support local. Buy local produce and invest in traditional skills. There has never been a better time for members of PinK to access our services at the PinK reduced rate.
We get to know a business, identify the best way forward with what they have available to them and with people now more willing to get in front of the camera it is the time to build on these positives, and get ahead of the curve for when this challenging time is over.