Sharp Ideas from Sharp Relations

Kent’s award-winning specialist food and drinks PR agency, Sharp Relations, is delighted to announce new results-based PR launch packages for new clients. As a result of the economic uncertainty following the Covid-19 pandemic, many businesses are looking for security. They know they need to invest in marketing support and Sharp Relations is offering to take the guesswork out of the equation by offering bespoke results-based packages. “We find that many clients have a fairly clear idea of what they know will work best to boost sales and put them on the map. So, after consultation, we put together carefully chosen strategic PR activities that are completely tailored to the client’s own objectives and outcomes but instead of a monthly retainer, it could be a results-based package. So, whether it’s a new product needing a mention in The Grocer to reach the retail buyers, or a number of features in local publications to help drive footfall and awareness, or lots of inbound links from online coverage to help drive e-commerce sales, we won’t stop working until we have hit the agreed target.” Says Managing Director of Sharp Relations AJ Sharp. “It’s hard to guarantee PR results, you need to have the right story, at the right time and share it with the right journalist. However, as an agency, we have a wealth of industry experience, great contacts and an understanding of how to frame our clients news in a way that really works for the media. We really want to make a real difference to our clients at this time, so we are listening and responding to exactly what is being requested. “For most clients, the traditional PR-retainer format works really well and we always deliver our KPIs but the potential new clients reaching out to us are understandably nervous of the current climate and they are wanting a little more certainty, so we’ve risen to the challenge. Put simply we keep working until we hit our targets. We love a challenge!” Sharp Relations was established in November 2010, specialising in food and drink PR, the agency has successfully supported hundred of launches from products to new listings to new menus, venue openings and initiatives, launching new brands to the market and raising the profile of many growing businesses. Enthusiastic about all things food, the team at Sharp Relations offers the collective experience of journalists, food editors, picture editors, event planners, national sales managers, food start-ups, entrepreneurs and media relations. The agency creates bespoke PR programmes, in jargon-free English, making its PR offering a transparent marketing strategy to support growth, sales and reputation. For any enquiries please email AJ@SharpRelations.com