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Sharp Relations

30th June 2022

Sharp Relations appointed as PR agency for the Guild of Fine Food

Leading food & drink communications agency, Sharp Relations, has been appointed as the PR agency for the Guild of Fine Food following a four-way pitch.

The agency will implement a strategic PR campaign for the GFF and their flagship industry publications, awards and events – Fine Food Digest, Great Taste, World Cheese Awards and Fine Food Show North - and undertake all press office activity.

AJ Sharp, Founder of Sharp Relations, said: “We’re thrilled to be working with the fantastic team at GFF. I’ve been a judge at Great Taste for several years and have always been so impressed at the professionalism of the team and the genuine dedication to supporting the food and drink producers.

“It’s incredibly busy as alongside publishing an industry-leading magazine, Fine Food Digest, the GFF team is running the comprehensive Great Taste accreditation scheme with its 90 judging days, coordinating over 14,000 products and over 500 judges across Dorset and London, plus running the global phenomenon, that is the World Cheese Awards. Somehow in between all that they make it up to Harrogate to organise and host Fine Food Show North, which caters to over 100 exhibitors and 1,200 visitors. Plus, further events including award ceremonies and Great Taste markets, training sessions and member initiatives throughout the year.”

Sharp Relations is one of the UK’s leading PR & Communications agencies for food and drinks brands. The agency is multi-award-winning, offering big brand thinking for ambitious F&B businesses. The ever-growing team of talented creatives are passionate about great tasting, sustainable food and drink. The team is known for being friendly and extremely supportive. Meeting each client exactly where they are on their journey.