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1st July 2025

SHARP's Christmas Gift Guide Club

SHARP runs an invitation-only Christmas Gift Guide Club designed to maximise product sales for clients on the run up to Christmas.

From July to November our team does three times more media pitching than in the first half of the year, as the opportunities for Christmas are vast! It's also the time of year that our clients sell the most amount of product. In essence, we make sure your gift related product(s) are pitched to the press for all the festive coverage opportunities, which we know dramatically helps to increase sales at (what is hopefully) your most profitable time of the year.

Why invitation-only?!

This is a very popular program, with most of our brands returning from last year snapping up priority spots. Sadly, we can't accept everyone, we never accept competing brands into the club, and we only accept brands/products who have nailed the magic formula✨, which is.... that you're not too big and not too small, you need to have good quality socials, national distribution (via a website or retailers), high quality imagery, a good website and the right sort of product range. Brands with the magic formula generate the best possible results.✨

Great value

This is without doubt, our best value programme of the year and the one which generates the most sales for our club members. Members can expect to see inclusion in around 20 gift guides, roundups and online festive shopping features to drive real traffic, visibility and sales. In previous years, we’ve secured client products in top-tier Christmas roundups, including Good Housekeeping, Olive Magazine, delicious, Telegraph, Guardian, Independent, Good Food, Waitrose Magazine, Red, Prima, Indy Best, and The Times to name just a few.

Please get your application in ASAP if you wish to apply for a spot (or want more information). You can use this form or email us on the address below. Places are allocated on a first come, first served process. And the absolute deadline is 11th July as this is the first media deadline (which is Good Housekeeping), then plenty more throughout July and once those long-lead media opportunities close, they’re closed until next year!

If you think you've got the magic formula and would like to apply for a spot, or want more info on pricing, let us know on: hello@sharprelations.com

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Sharp Relations Ltd

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