16th November 2021
Britain’s oldest brewer Shepherd Neame is teaming up with trade organisation Produced in Kent to showcase the diversity of its beer portfolio at shopping and leisure destination Bluewater.
The independent family brewery is selling a range of its brands in a new Produced in Kent pop-up shop at the Greenhithe centre, opened to mark the launch of the Taste of Kent Awards 2022, the annual ceremony recognising outstanding food and drink in the county. Shepherd Neame is sponsoring the Kent Sustainable Food and Drink Business of the Year category.
Beers from Shepherd Neame’s award-winning Whitstable Bay and Bear Island collections will be among those on offer, along with a selection of gift packs perfect for the festive season, including winter favourite Christmas Ale. Visitors will also be able to enter an exclusive prize draw to win a selection of branded goodies. Details of how to enter will be promoted in store.
Shepherd Neame’s Chief Executive Jonathan Neame said: “As a long-term partner of Produced in Kent, we are proud to be part of this exciting new venture at Bluewater. Our county boasts some of the finest food and drink producers in the UK and we hope that the shop will offer a fantastic opportunity to showcase what we have to offer.”
Produced in Kent’s Chief Executive Floortje Hoette said: “We are thrilled to finally have a physical space in Kent to showcase our members’ products, but also to explain to the customer what the Produced in Kent logo stands for: high-quality, locally produced sustainable food and drink with a clear Kent signature."
Located on the Lower Thames Walk of Bluewater, the Produced in Kent shop has welcomed customers since the end of October, with its official launch yesterday (Thursday, 11 November). Initially opening for six months, it hopes to extend its tenure if successful.
For those unable to visit the Produced in Kent shop, Shepherd Neame’s products are available to purchase from its online shop: shop.shepherdneame.co.uk.
For details on how to sign up to the Shepherd Neame community, visit: www.shepherdneame.co.uk/birthdayclub
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The fifth-generation independent family business produces Kentish ales of such renown that they are afforded Protected Geographical Indication from the EU.
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