3rd February 2021
How customers think and behave towards shopping and sustainability is changing. Reverting to shopping locally for food during the height of the pandemic made people think more about where food comes from, how it is produced, and how its production impacts the environment. This has led not just to customers buying more local and sustainable products, but also to a changing attitude towards food itself.
Produced in Kent,
the trade organisation that supports and promotes local independent food and drink businesses in the county is encouraging and supporting a more sustainable attitude to food by sharing helpful tips and advice on how to buy and eat smarter. There are simple changes that can be made which will have a much-needed positive impact on the local independent food and drink industry and the environment.
Floortje Hoette, Chief Executive of Produced in Kent, knows that most people are more likely to change one thing at a time, which is why the organisation is challenging residents to Change One Thing in its latest campaign to help fight food waste and boost the local economy.
“Produced in Kent wants residents of the county to look at how they can change the way they shop and the way they handle and consume food. Make a change, practise it ten times and that change becomes a habit, you don’t even think about it anymore.” It is through thousands of small changes that a bigger environmental impact will be seen. If everyone commits to Change One Thing this will hugely benefit the county, its beautiful countryside, and its residents.”
From February 2021 onwards Produced in Kent will take a closer look at the different ways in which you can change how you deal with food. If you were to change one thing, which area would you focus on?
We all need food (and drink!) to survive. Let us give it the respect it deserves: a lot of time, hard work, and sacrifice have gone into producing it before it ends up on our table. It is in our power to buy more local and sustainable food, eat smarter, and waste less. You can start today by Changing One Thing – and don’t forget to tell Produced in Kent about it on social media @ProducedinKent or via email.