Bears Ice Cream Imaginarium and Kent Crisps serve up a sweet and salty Kent collaboration

There are good ideas, and then there are great ideas. Bears Ice Cream Imaginarium in Whitstable has a habit of the latter, and its latest move, a four-day collaboration with Kent Crisps, might just be the tastiest thing to come out of Kent this summer.

Running from Friday 24th to Monday 27th July as part of Bears' ongoing 10 Surprises for 10 Years celebrations, the collaboration invites visitors to choose their favourite pack of Kent Crisps and enjoy it in one of two ways: dipped into Bears' soft serve ice cream, finished with chocolate and scattered with their chosen crisps, or blended into a Glacier for the full sweet-and-salty experience.

Sea Salt might seem like the obvious starting point, but the team at Bears are quietly confident about the Oyster & Vinegar. Don't say you weren't warned.

This is a limited-time, one-location event, available exclusively at Bears Ice Cream Imaginarium in Whitstable across the four days only. Whether you're a purist or the kind of person who puts hot sauce on everything, it's worth making the trip.