Kent's Vineyards Unite to Launch the UK's First County-Wide Wine Tourism Campaign: The Kentish Wine Way

Visit Kent, together with Kent’s vineyards and wine tourism businesses from across England's largest and most awarded wine region, has launched THE KENTISH WINE WAY. Designed to unlock the economic potential of Kent's thriving viticulture sector, this first of its kind county-wide campaign is set to establish the county as the definitive destination for wine tourism in the UK.

Created to capitalise on the growing popularity of wine tourism, the initiative positions Kent at the forefront of the UK's rapidly growing wine tourism sector and sets a new benchmark for destination marketing in the English wine industry. Viticulture is increasingly recognised as a major driver of economic growth across the UK. Kent’s wine tourism sector is forecast to generate a 21% rise in full-time equivalent roles by 2028. Through THE KENTISH WINE WAY, Visit Kent and the county's vineyards are seeking to harness that opportunity and further strengthen Kent's position as one of the UK's most important food and drink tourism destinations.

THE KENTISH WINE WAY positions Kent's flourishing viticulture sector at the heart of the county's visitor economy and aims to drive increased visitor numbers, longer stays and greater economic impact across Kent. THE KENTISH WINE WAY invites visitors to discover everything the county has to offer, from vineyard tours and tastings to cellar door experiences, exceptional food and drink offerings, music and arts programmes, luxury accommodation and the stunning landscapes that make Kent one of England's most celebrated destinations.

Kent's credentials as the UK's leading wine destination are unrivalled. The county is home to around 120 commercial vineyards and more than 1,300 hectares under vine, making it the largest wine-producing county in Great Britain, accounting for more than a quarter of the country's total vineyard hectarage. Benefiting from chalk soils and a favourable climate with more sunshine hours than anywhere else in England, Kent has become the powerhouse of English wine production. Earning a reputation that increasingly rivals some of the world's most renowned wine regions, Kent’s producers have won more national and international wine awards than any other county in England, producing some of the country's finest sparkling and still wines.

Set amongst some of Britain's most breathtaking countryside, Kent's vineyards offer visitors spectacular landscapes, heritage, gastronomy and world-class wines in one destination. From boutique producers and family-run estates to internationally acclaimed wineries, the county offers a wine tourism experience unlike anywhere else in the UK.

The county's exceptional transport links and close proximity to both London and mainland Europe make Kent perfectly positioned in attracting both domestic and international visitors seeking authentic and memorable experiences.