The Decaf Revolution: Lost Sheep ICED Coffee Unveils Fibre-Boosted Iced Decaf

Think decaf means boring? Think again.

Kent based craft coffee brand Lost Sheep Coffee is challenging the notion that decaf coffee equals compromise with the launch of its new Ready-To-Drink Decaf Iced Latte with Fibre - a barista-quality iced coffee made from speciality-grade coffee beans (not instant powder), packed with flavour and finished with 4.5g of fibre.

While much of the Iced Coffee can market is focused on caffeine hits and energy boosts, Lost Sheep Coffee spotted something different: a rapidly growing number of people looking to cut back on caffeine without sacrificing quality.

So instead of treating decaf as an afterthought, they built a coffee around it.

Every can starts with speciality-grade craft coffee that is fully traceable from farm to can. The beans are decaffeinated using a Sugar Cane Process before being hand roasted at Lost Sheep Coffee's Whitstable roastery and brewed into espresso, bringing genuine Melbourne-inspired Aussie-style café coffee into a convenient iced coffee can format.

Made using speciality-grade Arabica beans - selected for exceptional flavour rather than high-volume production - the new decaf latte delivers rich chocolate notes, a creamy mouthfeel and bold espresso character that you simply would not believe is decaf.

No instant coffee. No cold brew. No cutting corners. Just Aussie-style speciality craft coffee, roasted, brewed and crafted by real coffee roasters.

The result is a smooth, refreshing iced latte made with speciality-grade sugar cane decaf coffee, Skimmed milk and 4.5g of chicory root fibre, with just 4.3g sugar per 100g.

Stuart Wilson, Founder of Lost Sheep Coffee, says:

"Too much decaf coffee is built around compromise. Lower-quality beans. Instant coffee. Weak flavour. We wanted to prove that decaf can be every bit as good as the real thing."

"We didn't start by asking how cheap we could make a canned coffee - we started by asking how good we could make one. Every can begins with speciality craft coffee we've carefully sourced, that's fully traceable from origin to can, decaffeinated using a Sugar Cane Process, hand roasted in Whitstable and brewed the same way we'd serve it in a speciality café. If someone drinks this without looking at the label, I genuinely don't think they'll believe it's decaf."

"People are increasingly looking for balance. They want great coffee without loading up on caffeine all day, but they shouldn't have to sacrifice quality to get it. Our new Sugar Cane Decaf Iced Latte delivers exactly that - incredible flavour, zero compromise and a useful hit of fibre too. This isn't a soft drink pretending to be coffee; it's proper Aussie-style speciality coffee in a can."

New! Lost Sheep Iced Decaf Latte with Fibre launches October 2026. RRP £2.35 for a 250ml can. Available at www.lostsheepcoffee.com with further retailers to be announced.