Curry Smugglers at Fortnum & Mason

A huge day!! not just for my family, but for the entire Desi diaspora. This isn’t just a window display; it’s a statement. Because food isn’t just flavour, it’s history, identity, and connection. Our mothers would be so proud their snacks have a place in this Iconic store.

Today, we feel truly seen not just as makers, but as part of the living, breathing story of modern multicultural Britain.

Not only shelf space, but now also our own window, one for each of the winners. The Fortnum & Mason team have been nothing short of incredible: supportive, and genuinely committed. They believed in us from day one, championed our vision, and celebrated our culture alongside us every step of the way.

Every batch we make is a love letter to the past, crafted with deep respect for our roots — but also a nod to the present, embracing the bold, diverse tastes of modern Britain.

That balance authenticity with innovation (plus a healthy dose of Punjabi swagger) — is what makes our snacks what they are. And now, thanks to Fortnum’s, they’re taking their rightful place on new tables, in new hands, in one of Britain’s most iconic store.

Have you tried our cans yet? What you waiting for 😊